Senior SEO Manager, Latin America

About the role

Latin America is our fastest-growing region. Countries such as Colombia, Peru, Mexico and Argentina have opened or are organising their online betting markets, and our Spanish-language media already rank on competitive queries there. We now want someone to own their SEO strategy and take them to the top three on the queries that matter, country by country.

You will report to our Head of SEO and lead the work of two content editors and a freelance link builder. You will have real ownership: your own roadmap, your own budget for content and links, and a direct line to the developers who maintain our sites.

What you will do

• Build and run the quarterly SEO roadmap for a portfolio of Spanish-language betting and casino media aimed at Latin American players.
• Adapt content and keyword targeting to each country: local vocabulary, payment methods, licensed operators and the local football calendar.
• Lead keyword research and turn it into content briefs: operator reviews, bonus pages, comparisons, betting guides and event previews.
• Run technical audits and work with developers on crawling, indexing, Core Web Vitals, internal linking and structured data.
• Plan link acquisition and digital PR within the rules of each market and of Google’s spam policies.
• Track rankings, organic traffic, registrations and first-time depositors, and turn the numbers into clear priorities.
• Follow algorithm updates and changes in gambling regulation across Latin America, and adapt the strategy quickly.
• Share what works with the SEO team in other markets, through monthly reviews and written playbooks.

What we are looking for

• 5+ years of hands-on SEO, including at least 2 years in iGaming, finance or another highly competitive vertical.
• Proven results on large content sites, backed by numbers you can talk us through.
• Solid technical SEO: log analysis, JavaScript rendering, internal linking, sitemaps and hreflang.
• Daily use of Google Search Console, GA4, Ahrefs or Semrush, and a crawler such as Screaming Frog or Sitebulb.
• Native or fluent Spanish, with a good feel for Latin American Spanish, and professional English.
• Able to work autonomously in a remote team and to explain your decisions in writing.

Nice to have

• Experience in regulated Latin American markets, such as Colombia or Peru.
• Portuguese, to support our Brazilian media.
• Basic SQL or Python to automate reports and audits.
• Experience managing freelance writers or link builders.

Where you can work from

This is a 100% remote position. You can work from: Mexico, Colombia, Peru, Chile, Argentina, Uruguay, Spain.